Campaigns & Communications

Five children holding hands and running towards the camera.

The Dental Trade Alliance (DTA) Foundation recognizes the importance of managing marketing campaigns about oral health to amplify its impact and reach a broader audience. Marketing campaigns serve as powerful tools for raising awareness, promoting preventive practices, and advocating for better oral health outcomes. By strategically planning and executing marketing initiatives, the foundation can effectively communicate its mission, engage diverse communities, and drive positive behavioral change in oral health practices.

One key aspect of managing marketing campaigns is the ability to disseminate accurate and accessible information. The DTA Foundation aims to educate the public about the significance of oral health, preventive measures, and the role of a well-maintained oral hygiene routine. Through targeted marketing campaigns, the foundation can communicate evidence-based information, debunk myths, and empower individuals to make informed decisions about their oral health. This educational aspect contributes to the foundation’s overarching goal of promoting a culture of proactive oral care.



To further its mission of ensuring a healthy smile for all, the DTA Foundation plans a National Brush Day awareness and marketing campaign with targeted outreach to DTA members, partners, and clinicians every year on November 1st.

Two minutes two times a day banner


Dental health problems cause kids to miss 51 million hours of school per year and parents to miss 25 million hours of work per year. The 2min2x campaign educates and urges parents, children and caregivers the importance of brushing for two minutes, twice a day.


The DTA Foundation has put together resources available for use to help raise awareness of Developmental Disabilities Awareness Month, along with a few of our partners working in that space. Learn about the Foundation’s other initiatives helping those with disabilities.