2min2x Campaign

2min2x, a partnered campaign from the Ad Council and the DTA Foundation, was born from The Partnership for Healthy Mouths, Healthy Lives. The Partnership for Healthy Mouths, Healthy Lives is a coalition of leading organizations in the field of oral health was committed to improving children’s oral health so that they can develop into healthy, productive adults. The coalition shared the view that no child should be in pain and suffer broader health issues or endure the social stigma and lack of opportunity resulting from untreated dental diseases and conditions. The Coalition’s primary mission was to teach parents and caregivers, as well as the children themselves, to take control of their own health through oral disease prevention – thus the 2min2x campaign was born.

The 2min2x campaign is often associated with National Brush Day, which is observed on November 1st. This initiative is part of a broader Foundation effort to raise awareness about the importance of maintaining good oral health habits.

The DTA Foundation is proud to have the support of various other dental health organizations who help amplify the impact of 2min2x. The campaign provides educational resources, tips, and materials to encourage individuals to follow the recommended brushing routine. With a focus on empowering parents, the campaign urges them to take action to reduce their children’s risk of oral disease by ensuring their kids are brushing their teeth for two minutes, twice a day.

Visit the 2min2x website to learn more about how to keep your kid’s mouths healthy, tooth to-do’s, educational resources to learn about kid’s teeth, and much more!