National Brush Day
National Brush Day 2025 Campaign
Building on a stellar 2024 campaign, the DTA Foundation is thrilled to launch the 2025 National Brush Day campaign! This year, we are continuing our #NBDDentsquad initiative. Our DentSquad heroes will work diligently to rally dental patients, families, and professionals nationwide to join the fight against tooth decay and plaque while spreading the word about the importance of good oral health.
Join the DTA Foundation and the DentSquad for this year’s campaign by spreading the word!
Join the DentSquad!
Calling All Dental Professionals – Join in the Fun and Help Spread the Word!
In 2024, the #NBDDentSquad received an incredible amount of support, and we are truly grateful! To continue raising awareness for this year’s National Brush Day, please download our campaign materials, which include activity sheets, social media graphics, and posters.
Participants who share photos of completed DentSquad activity sheets on social media using the hashtag #NationalBrushDay, or upload them directly at nationalbrushday.com, will have a chance to win one of five $100 Amazon gift cards! You can play a vital role in spreading the word by sending emails to your patients, posting on social media, or promoting the DentSquad in your office.
Want to join in on the fun? Simply print one of our coloring or activity sheets, have your child complete it, and share a photo online with the hashtag #NationalBrushDay, or upload it to nationalbrushday.com to enter the contest.
Get to Know the DentSquad
Our Dentsquad heroes take oral health care very seriously, and so should you!
Captain Paste is packed with minty freshness and fluoride, using his powers to strengthen enamel and defeat plaque monsters. Leading the DentSquad, he squeezes into action to keep teeth bright and smiles sparkling across the land!
Doctor Brush wields maximum cleaning power and super intelligence. Known for his quick wit and even quicker strokes, Doctor Brush joins Captain Paste and the DentSquad to make sure every tooth is polished and protected from the forces of decay!
Agile and fearless, Floss Fury uses her silky, floss lasso to slip into tight spaces, clearing out plaque villains that others can’t reach. With her swift moves and fierce determination, Floss Fury ensures no tooth is left behind as she fights alongside the DentSquad.
Smooth and unshakably calm, The Cool Rinse swirls into action to wash away bacteria and neutralize bad breath with a refreshing blast. As the final line of defense in the DentSquad, The Cool Rinse ensures every battle ends with a clean sweep!
2024 National Brush Day Results
In 2024, our National Brush Day campaign introduced The DentSquad! Our DentSquad heroes rallied dental patients, families and professionals all across the country to join the fight against tooth decay and plaque and spread the word about the importance of good oral health with activity sheets, coloring pages and more.
Our complimentary package of digital marketing materials included printable posters, social media graphics and captions, email templates, the 2024 National Brush Day logo, and activity sheets featuring The DentSquad heroes, which resulted in over 600+ downloads. In total, our 2024 campaign had a potential reach of over 150 million people worldwide with over 8,000 mentions on social media channels.
